Johnnie Walker 2013 Mid Autumn Festival Campaign
I was asked to get on board with this project a while ago with Shotopop design studio. It was a great process using a multi disciplined approach to create the final image.
The Story: In Chinese folklore, there is a story about a giant immortal tree that grows on the moon. Wu Gang tries to chop it down but it always just grows back
On the moon, the Striding Man climbed the immortal tree. As he ascended, he realised that it was taller than the universe itself. He found its branches heavy with infinite blossoms of gigantic fruit. When he bit into the tree’s treasure, he tasted the intense flavours of Johnnie Walker Black Label: smoky peat, deep chocolate, sweet vanilla, rich fig and zesty orange.
When the Striding Man reached the top of the tree, he understood that just like the immortal tree never stops growing, his own journey knows no end. Wherever he adventures, his message to us all will always be the same: Keep Walking.
Design, illustration, direction: Shotopop
Agency: LOVE Creative
3D Printing Inition
watch the Making of Video