05.13.13
/12:58
05.08.13
/18:39
Tastefully Ted Campaign Video.
Ted Baker Footwear SS13
I was commissioned to shoot this seasons Ted Baker Footwear ‘Tastefully Ted’ Campaign.
Set Design: Linnea Apelqvist
Retouching: Stilletto
LUCK + LANDSCAPE
This series is a study to represent the contours of scenic landscapes. Elements swept together during a storm and settled in place by fate. Constructed with natural objects, textured fabric and a lucky strike of gold. A collaboration the creative duo Johanna Roberts and Katie Fotis, as part of RO+FO studio.@rofostudio
Retouching: Sam Stuller
Wonderland Summer 13 watches
Set Stylist: Linnea Apelqvist
Retouching: Paul Norman @The Post Room London
My 30days John Lewis Campaign starts in this Sunday Times. It was an epic 7day shoot with Set designer Robert Storey. More to come over the next month.
SHADOW LOCK.
At first glance, the Shadow Lock series from photographer Sam Hofman may look like a rough and rocky lunar landscape, but look closer and you’ll find these dramatic and atmospheric scenes are actually made from the simplest of domestic materials.
For the project, Hofman took inspiration from early Eighties film sets where impressive scenery was created by clever tricks of the eye. Drawing upon real-life natural scenery, he applied elements of its visual language to the sets, replicating textures and shapes. Together with set designer Linnea Apelqvist, he played with the viewer’s perception of scale, creating an optical illusion that instantly transports the viewer into this other-worldly landscape.
The duo turned to these particular household materials because of their behavioural similarities to the substances they would depict. Though very fragile, the structures appear strong and structural. Treacherous, craggy mountains and soft, velvety snow-scapes are brought to life, as the powder boulders and slides to carve out seemingly natural facets and channels. Everyday material is used in an extraordinary way, and the addition of rich, jewel-like colours gives the scenery a surreal glow.
The Shadow Lock series is designed and built by Linnea Apelqvist and photographed by Sam Hofman as a personal portfolio piece. It represents the first installment of a two-part project, the second of which will see Hofman and Apelqvist apply their techniques to the exploration of more graphic urban environments. Post production: Sam Stuller
Words: Jenny Brewer
